No, not your mom, it’s Walmart. In this video, David Hoke, Associate Health and Well-Being at Walmart, explains how the store and its new Fresh Tri app will engage consumers with chronic health conditions to address an important health issue – their diet. We find it interesting that when you go to the Fresh Tri website (see previous link) you will not find the word “Walmart” anywhere. Fresh Tri, a partnership between neuroscience-focused design firm engagedIN and Walmart, is a practice and iteration game that invites you to test-drive healthy habits and iterate your way to success. Fresh Tri utilizes a positive approach based on the brain science of habit formation. Cool, people like games and this one has already been tested by thousands of Walmart associates. Lord knows, some of The People of Walmart could use this app.
Yep. Another Amazon story. We promise to dial it back a notch going forward. Unless we don’t. Way back in April it was rumored (and reported by InsightCity) that Wal-Mart would buy the online pharmacy PillPack. Well, that didn’t happen, but don’t cry for PillPack because according to a press release, Amazon just did. While you can’t cry for PillPack, if you watch the World Cup, you can cry for Germany. FYI, PillPack delivers medications in pre-sorted dose packaging for people taking multiple prescriptions. Want to know why we keep harping on Amazon (and Apple and Wal-Mart)? Witness the market power they have via an almost immediate downgrade of Walgreens after the PillPack announcement. In fact, “Walgreens, CVS and Rite-Aid lose $11 billion” in market cap after the announcement. The question now becomes, what will Wal-Mart do?
You can’t turn on the telly (shout out to the UK), open an industry email (like this one), or read Süddeutsche Zeitung (wir hören Sie, Deutschland) without someone talking about Wal-Mart, Amazon, or Apple doing something with healthcare. And, this is no different. Sorry. That said, turns out Wal-Mart doesn’t want to be left in the healthcare dust. This week it was reported they are in talks to buy PillPack, an online pharmacy and Humana. Buying Humana comes with a built-in market for Wal-Mart’s pharmacy businesses. If you remember, Aetna once courted Humana, but the US squashed the deal on Medicare monopoly concerns. Wal-Mart has a huge brand, lots of customers, a growing home-delivery service, and a market cap north of $250B so hold on. Big things are coming. Because it’s good to be the king.