Grandma’s got some stylish new earbuds

In a blow to more established hearing aid producers, the audio magicians at Bose have been FDA approved to market the Bose Hearing Aid to consumers. The news sent shares sliding for traditional manufacturers like William Demant and Sonova Holding AG. It’s the first hearing aid that patients can fit and control themselves through the use of a smartphone app. That’s great news for Grandpa—who now doesn’t need to go to the doctor to adjust his volume levels—as well as for your kids who get to see Grandpa way more since you’re now the one who has to adjust his volume levels. Clinical data shows that patient outcomes were comparable between self-fitted and professionally-fitted devices, so expect more self-fitted aids in the future. We’re looking at you Samsung.