Who wants you to eat better?

No, not your mom, it’s Walmart. In this video, David Hoke, Associate Health and Well-Being at Walmart, explains how the store and its new Fresh Tri app will engage consumers with chronic health conditions to address an important health issue – their diet. We find it interesting that when you go to the Fresh Tri website (see previous link) you will not find the word “Walmart” anywhere. Fresh Tri, a partnership between neuroscience-focused design firm engagedIN and Walmart, is a practice and iteration game that invites you to test-drive healthy habits and iterate your way to success. Fresh Tri utilizes a positive approach based on the brain science of habit formation. Cool, people like games and this one has already been tested by thousands of Walmart associates. Lord knows, some of The People of Walmart could use this app.