Which food makes you happiest while you’re eating it?
You may have heard of patient-centered approaches to healthcare, but what about consumer-specific approaches to nutrition? That’s the direction food giant Nestle wants to take with their Nestle Wellness Ambassador program. Users send pictures of their food through an app, and then Nestle recommends lifestyle changes and supplements. So if you want a more objective source instead of your Mom or significant other criticizing your food choices, you can enroll in the program for $600 a year. You also get access to those special supplements, as well as DNA and blood testing which Nestle outsources to outside companies. The program is currently limited to Japanese participants, but we could see an expansion of it in the future as Nestle tries to focus on wellness instead of sweetness.
Getting rid of artificial sweeteners and dyes in foods, especially those targeted at children, sounds great. General Mills, the makers of Lucky Charms breakfast cereal announced in July 2015 that it was “removing artificial flavors and colors from all of its cereals.” Sweet. As the aging Lee Corso would say “Not so fast my friend.” Two years later there are still artificial sweeteners and dyes in Lucky Charms. Why? Because General Mills says, “that effort has since stalled — company scientists have yet to find natural substitutes that won’t affect flavor.” No s&*t Sherlock. It’s the same reason fat-free cheese doesn’t taste like cheese…because it’s not cheese! Many people are becoming more health conscious. Great. Our advice? Leave the bad stuff bad and make new/different good stuff.