In Jennifer Aniston’s new role there’s sure to be no dry eye left in the house. At least that’s Shire’s goal. After expressing an addiction to eye drops in a recent interview, Jennifer Aniston was contacted by the folks at Shire to be the face and eyes of their new “eyelove” campaign. Creepy name? We agree. This campaign parallels the launch of a new product, Xiidra, a treatment for dry eye syndrome, and is intended to encourage the public to pay more attention to eye health. Let’s hope there’s more spark in this relationship than the one between her and John Mayer. Apologies. We don’t feel any better about this story than you do.