No, not your mom, it’s Walmart. In this video, David Hoke, Associate Health and Well-Being at Walmart, explains how the store and its new Fresh Tri app will engage consumers with chronic health conditions to address an important health issue – their diet. We find it interesting that when you go to the Fresh Tri website (see previous link) you will not find the word “Walmart” anywhere. Fresh Tri, a partnership between neuroscience-focused design firm engagedIN and Walmart, is a practice and iteration game that invites you to test-drive healthy habits and iterate your way to success. Fresh Tri utilizes a positive approach based on the brain science of habit formation. Cool, people like games and this one has already been tested by thousands of Walmart associates. Lord knows, some of The People of Walmart could use this app.
Novartis recently launched an app that enables patients taking part in ophthalmic clinical trials to self-report data, which could potentially speed the development of new therapies. Here’s lookin’ at you kid. According to a wonderful report from Deloitte, “the number of apps produced by pharma more than tripled from 2013 to 2016, but the year-over-year growth rate of downloads slowed from 197% between 2013 and 2014 to just 5% between 2015 and 2016.” Maybe pharma lies outside the circle of trust? The Deloitte report also states, “pharma apps are trusted by 32% of consumers, compared to 76% for apps developed by patient communities.” Look for more pharma-association collaborations like the Quitter’s Circle from Pfizer and the American Lung Association. Is it better that the Novartis app is for clinical trials? Hear InsightCity’s take on this article with this short podcast. (It’s our first one. We’re not pros. Don’t be mean.)
In our first episode, we dive into a discussion about pharma’s issues with app development.
Pairs well with our article “There’s an app for that”
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