Amazon’s tributary into the pharma market

Yep. Another Amazon story. We promise to dial it back a notch going forward. Unless we don’t. Way back in April it was rumored (and reported by InsightCity) that Wal-Mart would buy the online pharmacy PillPack. Well, that didn’t happen, but don’t cry for PillPack because according to a press release, Amazon just did. While you can’t cry for PillPack, if you watch the World Cup, you can cry for Germany. FYI, PillPack delivers medications in pre-sorted dose packaging for people taking multiple prescriptions. Want to know why we keep harping on Amazon (and Apple and Wal-Mart)? Witness the market power they have via an almost immediate downgrade of Walgreens after the PillPack announcement. In fact, “Walgreens, CVS and Rite-Aid lose $11 billion” in market cap after the announcement. The question now becomes, what will Wal-Mart do?

Amazon’s grand challenge

Been a while since Amazon has graced the annals of InsightCity, at least a few weeks. They’re back. Not wanting to be left out of the secret healthcare group club, CNBC reported Amazon created a secretive group called Grand Challenge, led by the creator of Google Glass (Babak Parviz). The group, which also goes by the names 1492 and Amazon X (because one code word is not enough), has more than 50 people working for it. What are they working on? First, they are “working with Fred Hutchinson Cancer Research Center in Seattle, attempting to apply machine learning in ways that can help prevent and cure cancers.” Second, “internally dubbed Hera (more code names), which involves taking unstructured data from electronic medical records to identify an incorrect code or the misdiagnosis of a patient.” Cool, but that’s nothing compared to Amazon’s “Interesting Finds” section.

Amazon puts drugs back on the shelf

The healthcare industry can breathe a little easier, at least for now. Amazon has backed off on its plans to sell pharmaceutical products to hospitals. Logistical concerns are part of the pull-back, which is kind of surprising since that’s like Amazon’s whole thing, right? Turns out, cold chain is hard. It’s actually more than just that—while Amazon certainly has brand recognition to go around, not even it can disrupt loyal vendor relationships maintained between hospitals, drug distributors, and group purchasing organizations. Pharmacies and drug distributor stocks went up after the announcement, but they better keep their heads on a swivel—there’s still that health venture with Berkshire and JPMorgan to be worried about. Last we heard, they were on a CEO search.

Apple and Amazon are all over healthcare

CNBC noticed Amazon quietly launched a partnership in August with OTC manufacturer Perrigo to create their Basic Care line of products. While Amazon may not be the ideal fix for when you need that bottle of cold medicine ASAP, the company could be in a good position to corner the market on products that are bought in bulk like nicotine gum. Apple’s healthcare foray is more tech-focused: they’re developing the next attempt at personal, electronic health records. The idea is to use patients’ smartphones as the unified repository for health records that could otherwise be scattered across healthcare providers. More complete records and data could drive recommendations for care, and could even translate into partnerships with pharma companies to pitch their products directly to consumers fitting a certain profile.

It’s good to be in healthcare

According to a recent McKinsey whitepaper titled “The future of healthcare: Finding the opportunities that lie beneath the uncertainty,” it’s good to be in healthcare in the US. And it seems that being a large company in healthcare is better (insert you favorite “size matters” reference here). McKinsey did an economic assessment across various parts of the US healthcare system (insurers, delivery systems, service vendors, and manufacturers & distributors) and found that margins increase with scale. No duh, but what’s interesting is how that scale is being achieved and, in a word, “complexly.” Yep, complexly. The major takeaway is that your organization needs to be agile and actively manage your portfolio across the value chain, not just in your core business. Oh, and they talk about Amazon too, because apparently you have to. It’s a rule now.

Amazon is behind

Now that Amazon, JPMorgan Chase, and Berkshire Hathaway have their healthcare sandbox to play in, guess who is a lot further along? Nope, not Dr. Feelgood, it’s the Chinese. According to a recent NY Times article, “tech companies like Alibaba and Tencent have made health care a priority for years, and are using China as their laboratory. After testing online medical advice and drug tracking systems, they are now focused on a more advanced tool: artificial intelligence.” A few tidbits about health in China = 1.5 doctors for every 1,000 people (~half the US), largest number of obese children in the world, and they have more diabetes patients (110 million) than anywhere else. And money is flowing everywhere. Tencent, the internet giant, is reportedly plowing tens of millions into American health tech start-ups. If you’re a person, this is good news, as more tech should equal better health.

Taking on the healthcare tapeworm

There have been rumblings for a while now that Amazon would somehow be entering the healthcare space to shake things up. Well last week Amazon officially made its move, bringing heavy hitters Berkshire Hathaway and JP Morgan Chase along too. What do two of the world’s richest people and the leader of the US’s largest bank plan on doing exactly? That’s a great question, and we’d love to tell you if there were any kind of concrete details to explain the venture. We do know the goal is to “improve US employee satisfaction while reducing overall costs,” and that they plan to use technology to do it. Sounds vague, but the news was scary enough for investors sent insurer and drug store stocks tumbling after the announcement.