“Early and often” will be the stance taken by the new health and wellness company Before Brands, which plans to rid the world of food allergies for good. With a product designed to be introduced into children’s diets at 6 months old, the goal is to keep kids from developing allergies by introducing potential allergens into their lives from an early age. Following the same science behind how vaccines prepare the immune system for a virus, Before Brands believes early exposure to allergens could help strengthen a child’s immune system before it develops an overreaction to certain allergens later on. If the theory holds true, then the company has $13.1 million in backing to get the ball rolling. How do you like them peanuts?