This week Roche announced it was purchasing mySugr, an Austrian digital health company. The mySugr app is reportedly being used by more than 1M people to manage their diabetes. The app blends the tracking of blood sugar (e.g. the Diabetes Monster) with educational materials and even offers access to live coaching from trained Certified Diabetes Educators. Roche and mySugr have been partners since 2014 and have integrated Roche’s Bluetooth-enabled Accu-Chek (they obviously can’t spel) Connect meter to the other devices mySugr’s app uses to sync user data. Looking deeper, Roche was also an investor in mySugr. See, there is money to be made in the app world and this is another reminder that large pharma continues to invest in digital patient-centric approaches to therapy development.