Nothing but blue skies do I see

It’s not uncommon for big brands to recruit celebrities to help humanize and sell products. Speaking of what’s common, Allergan has recruited the rapper, Common, to star in a video for their new campaign called SeeAmerica, which is designed to raise awareness and fight vision loss through preventative care and medicine. The drug maker, which produces glaucoma-fighting treatments Lumigan and Alphagan, hopes that the raised awareness will encourage people to take fighting vision loss more seriously. “I’m proud to join Allergan in the fight against preventable blindness,” said Common, “Sight is something that far too many of us take for granted.” Common, we see and agree.

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