It’s official. Pharma marketing departments are now run by 8-year-olds. Two weeks ago, InsightCity reported on Synergy Pharmaceutical’s Poop Troop campaign. Now, Allergan is having fun with poo. They recently launched a new campaign called Toilet Talk to raise awareness of bowel issues—Irritable Bowel Syndrome with Diarrhea, to be unnecessarily specific. Wendy Williams will be the face of the cringing campaign. “She’s very honest and candid. She also likes to joke around and see the humor in things,” said Aimee Lenar, VP, gastroenterology at Allergan. Well, that’s just great. I guess the days when men don’t manscape and ladies don’t poop are a thing of the past. What’s next? Poop-themed parties for little girls? As we always say sometimes, you can’t make this crap up.