“More ads! More ads!”

…said no one …ever. Turns out doctors are no exception. 2,784 physicians across 25+ specialties participated in a survey conducted by Manhattan Research about how physicians access information and use technology.  Doctors are not impressed with pharma websites. In fact, only 27% of doctors find pharma websites to be credible information sources. For all you non-math majors out there, that ain’t high. Physicians feel pharma-sponsored info on third-party sites is “always ads” when what they really want are “education resources rooted in science.” Maybe pharma will see this study, cut back on the ads, and up the educational content? That’ll happen about the time every other industry volunteers to do the same thing (P.S. that’s not gonna happen).

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