Give me my artificial sweeteners and dyes

Getting rid of artificial sweeteners and dyes in foods, especially those targeted at children, sounds great. General Mills, the makers of Lucky Charms breakfast cereal announced in July 2015 that it was “removing artificial flavors and colors from all of its cereals.” Sweet. As the aging Lee Corso would say “Not so fast my friend.” Two years later there are still artificial sweeteners and dyes in Lucky Charms. Why? Because General Mills says, “that effort has since stalled — company scientists have yet to find natural substitutes that won’t affect flavor.” No s&*t Sherlock. It’s the same reason fat-free cheese doesn’t taste like cheese…because it’s not cheese! Many people are becoming more health conscious. Great. Our advice? Leave the bad stuff bad and make new/different good stuff.

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