Grabbing a good website name is tricky business, namely because a lot of the simple ones are taken, or really expensive. For instance, a search for “Pharma.com” finds that domain already taken (but not live online), the next alternative is listed as “Pharma.tech” which is $6,499, and surprisingly, “Pharma.cool” was only five bucks so you know InsightCity had to snap that one up. Johnson & Johnson had the forethought to nab Cancer.com a while ago, and after two years under construction they’ve finally made it live on the web. It’s not a promo site for J&J’s oncology offerings; they’ve partnered up with a few cancer orgs like the owners of Cancer.org—the American Cancer Society—to provide a repository of info and tools for all kinds of cancer patients. So that’s .cool.