40 million Americans under age 70 have some type of hearing damage. And hearing damage is sneaky. Almost 25% of the population from age 20-69 who report excellent hearing have damage, according to the CDC. Per CDC director Dr. Anne Schuchat, prolonged exposure to concerts or loud music aren’t the only culprits that lead to hearing loss, but over time activities that don’t immediately register as painful, such as lawnmowers, leafblowers, and even heavy traffic with horns and sirens can cause permanent hearing loss. So, the next time soccer mom in the SUV cuts you off on your morning commute, remember to save your hearing.