Alongside dropping temperatures, The Weather Channel has dropped its new Cold & Flu Tracker across their website and mobile app. The app’s purpose is to provide real-time virus activity to different areas so that users can act to protect themselves from getting sick. In addition to providing cold & flu information, it also provides some valuable marketing data to its sponsor, GlaxoSmithKline. Knowing which areas are most affected could help GSK decide where to ramp up marketing efforts. They can also use their position as the sponsor to offer suggestions on what to do if your area is suddenly hit with an outbreak… like possibly stopping by your local store to pick-up some Theraflu (©GSK). We see what you did there, clever marketers.