…declared thousands of doctors everywhere. Apparently that’s all it takes for US physicians to be swayed on some pretty important decisions. Conducted by JAMA, the industry-wide study found that pharma-sponsored meals bought for doctors during a drug promotion (averaging less than $20 a plate) resulted in significant prescription increases for the promoted drugs to Medicare Part D patients. Take Bystolic for instance, a popular betablocker. Compared to un-fed physicians, those who received meals over 4 or more days increased Bystolic prescriptions by almost 14%. And you guessed it—more expensive meals, or more meals generally, means more prescriptions. To give context to these findings, industry-sponsored meals account for about 80% of all dollars in industry payments to physicians. Alternative explanations?