Jim Kelly, Hall of Fame quarterback for the Buffalo Bills, is the new starting endorser for team Merck. A survivor of head-and-neck cancer himself, Kelly will be hawking Keytruda, Merck’s new drug to treat the disease. Kelly is tasked with educating the audience about the importance of having a game plan, not so much for the treatment of the disease, but for the support required to deal with the unique difficulties associated with this type of cancer. Difficulties eating, speaking, yelling out audibles to your receivers, etc. Patients and survivors of head-and-neck cancer are encouraged to prepare for new life challenges by having a plan and sticking to it. One thing’s for sure, if Merck makes it to the Super Bowl, they’re doomed.