5. Kard-#ad-shians

Social media is the wild west of the marketing world. Very little law/regulation and swift punishment for doing something wrong – i.e. Duchesnay and the social media queen, Kim Kardashian, whose Diclegis debacle intimidated the entire pharma industry from venturing into this space. Sure the FDA has set guidelines, but they make as much sense as why the Kardashians are famous to begin with. Pharma can’t ignore social media forever, though, and thanks to TruthInAdvertising.org, a door may have just been opened. Because of them, the whole Kardashian clan is now using “#ad” in all of their endorsements – adding more transparency to advertisements, which is what the FDA is really looking for. Still, good luck fitting all the benefits and risks of your product into 140 charact…

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