2. Opioids: Please take with full disclosure

In an attempt to control the ever-increasing threat of opioid addiction in the United States, Pfizer and the city of Chicago have paired up to set a precedent for responsible opioid marketing and promotion. The pharmaceutical giant was fully on board with a code of conduct drawn up by Chicago, requiring them to disclose addiction risks and efficacy limitations in promotional material for their opioid brands. Sketchy opioid promotion has recently caught fire recently, with Purdue Pharma (the makers of OxyContin) taking the most heat; the company ultimately plead guilty to charges of misleading the public about OxyContin’s addictive properties. With a vast number of pharma companies producing opioid pain-killers, the hope is that the Chicago-Pfizer agreement will spearhead an industry-wide shift towards ethical advertising.

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