1. Health tech lost on low literacy

Patient portals, wearables, and mHealth apps–terms straight out of a sci-fi flick are becoming part of daily life. While companies want to improve the health and access to information for patients, these products may be facing a bit of a learning curve. The issue? Health literacy. A study from UT Austin discovered nearly half of Americans are skeptical of health information technology (HIT). Patients with low health literacy were less likely to perceive HIT tools as intuitive and helpful. They also described the information they shared as private, whereas those with high health literacy demonstrated the opposite. It’s imperative that HIT providers adapt the perception of this technology, lest they miss out on 150 million people saying “whatchu talkin’ ‘bout, Fitbit?”

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